Site Speed Now Affects Your Website’s Rank On Google

Jeremy Scott |   April 12, 2010   |

For years Google has been telling us how to present our content in a way that helps them understand what our websites are about.  Now, they want us to do it faster.

On Friday, Google announced something official that many in the SEO community were already expecting:  that the search engine will now consider site speed when ranking results.  If your website is too slow to load, you might find yourself slipping down the SERPs.

The Google Webmaster Central Blog says that “site speed reflects how quickly a website responds to web requests.”  That means that initial page load is a big deal now—though they claim they’ll be looking at a host of speed factors in determining your site’s “speed” score.

Read more: Site Speed Now Affects Your Website’s Rank On Google

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